How We Transformed Bakkerij Amstelveld’s Ordering Workflow

Bakkerij Amstelveld used to handle a large part of daily orders by phone. Customers called in, messages stacked up on the answering machine, and the team manually transferred every order into a list before planning delivery routes. It worked — but it was slow, error-prone, and far from scalable.

We built a custom online ordering portal that completely redesigned this workflow. Customers can now log in, select their products, choose a delivery date, and place their order in seconds. All incoming orders automatically flow into a central dashboard for the bakery, which is directly connected to their daily delivery routes. Every morning, the system also sends an automated email summary, giving the team a clean, ready-to-use order list for the day. The ordering data is also fully integrated with the bakery’s bookkeeping system, making it easy to import orders directly into their financial administration.

The Results

This solution delivers:

• 234 hours saved per year by eliminating manual phone-based order processing.

• Far fewer mistakes, thanks to fully automated order collection and routing.

• A modern, user-friendly ordering experience for customers.

• A scalable workflow that supports growth without extra administrative load.

• Bookkeeping integration, enabling seamless import of orders into the financial system.

A smoother process for the bakery, a better experience for customers — and more time for what matters most: baking great bread.